English Essay The Role Of Media
The Role Of Media
The term media is
derived from Medium, which means carrier or mode. Media denotes an item
specifically designed to reach a large audience or viewers. The term was first
used with the advent of newspapers and magazines. However, with the passage of
time, the term broadened by the inventions of radio, TV, cinemas and Internet.
In the world of today,
media has become almost as necessary as food and clothing. It is true that
media is playing an outstanding role in strengthening the society. Its duty is
to inform, educate and entertain the people. It helps us to know current
situation around the world. The media has a strong social and cultural impact
upon society. Because of its inherent ability to reach large number of public,
it is widely used to convey message to build public opinion and awareness.
The original idea behind
the creation of various ‘media means’ was to entertain masses. Radio, TV,
cinemas and magazines spend most of their resources targeting on entertaining
items and programs.
One of major duties of
media today is to inform the people about the latest happening around them and
the world. They cover all aspects of our interest like weather, politics, war,
health, finance, science, fashion, music, etc. The need for more and more news
has evolved into creation of dedicated TV & radio channels and magazines.
People can listen, watch and read latest news whenever and wherever they want.
Media is the overseer of
the political system. If it plays its role honestly, it will be a great force
in building the nation. It plays a great role in bringing common person close
to their leaders.
Because of the power of
media is so extensive and huge, it can be used to educate people with very
little cost. However, unfortunately, because of moneymaking approach of media
and lack of interest by government, very less work is done in spreading the
education.
Almost all business
concerns use the power of media to sell their products. They advertise in media
for the enhancement of business purposes. Huge amounts of money are invested in
media for marketing of a product.
Even though there is lot
of plus points for use of media but there are also many disadvantages
associated with it. Media has the bad effect of inducing baseless ideas through
advertisements. People are forced to buy harmful or substandard products.
Sometimes, the Media develops unnecessary sensation and distortion of truth to
attract attention. Because of its power to build public opinion, the influence
of media can make or break the government.
